Hailey Bieber Shimmers as Calzedonia's New Swim Star — See the Bikini Looks

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Hailey Bieber Shimmers as Calzedonia's New Swim Star — See the Bikini Looks

News (2 / 1) 20.05.2026 23:59 / Silia


Why She Was Chosen

The brand says Bieber's signature "California cool" and modern, minimal glamour inspired the retro-inflected swim silhouettes featured in the new line.

From Rhode to the Spotlight

As founder of Rhode, Bieber sold the brand to e.l.f. beauty for $1 billion and now serves as chief creative officer and head of innovation. She stresses accessibility and inclusivity for her products and says she listens to customers to improve the brand.