As Ever began as a curated line of shelf-stable foods in spring 2025 and has since expanded to wines, candles, bookmarks and a High Camp Supply flower collaboration. Meghan has said she views herself as an entrepreneur and female founder rather than an influencer, and she marked the anniversary by sharing unseen wedding photos captioned "Eight years ago today..." — recalling their St. George's Chapel ceremony and the royal titles bestowed on their wedding day.